Our Story

The Libby Ross Breast Cancer Foundation (LRBCF) was established in 1999 in loving memory of Elizabeth "Libby" Ross, who lost her battle with breast cancer on July 24, 1998. The Foundation is a New York based 501(c)(3) nonprofit founded by Libby's daughter Lori Ross and close friend Marla Willner. Both women experienced the affects of breast cancer first hand as Lori lost her mother to the disease in 1998 and Marla's mother is a two-time survivor. Lori and Marla created the Foundation to lessen the devastating effects breast cancer can have on women and their families. Supported solely by volunteers, the Foundation has established two unique programs, the LRBCF Pink Ribbon Kits and the Pose for Pink Yoga Program to service the greater community of breast cancer survivors.

In 2010, the Foundation marked a decade of devotion to the fight, and we celebrate the impact our volunteers and programs have had on more than10,000 women over the past 10 years. This triumph is a result of the many generous and kindhearted sponsors, vendors and friends that have donated money, products, services and time. We realize that through the years, the economy has made it increasingly more difficult for our donors to give, and we thank them for their continued support and contributions.

Though LRBCF is a grassroots organization primarily based in the New York tri-state area, the Foundation has personally touched thousands of women nationwide. In 2009 LRBCF was able to take its yoga program bicoastal, with plans to expand operations each year as our funding increases. If you are interested in learning more about supporting the Foundation and its programs, please click here for more information.